Gamers everywhere suddenly realized that their favorite McDonald’s menu items – such as the iconic French Fries, Big Mac and Quarter Pounder with Cheese sandwiches, Cheeseburgers, Hash Browns, and Sundaes – were hiding in plain sight in their favorite games all along. ‘Unbranded Menu’ set the gaming world abuzz late last year when top game streamers, game influencers, and hardcore and casual gamers took part in a massive hunt for McDonald’s food-alikes in the gaming multiverse. These wins come just a few weeks after the same work has taken home 3 Grand Prix, 4 Golds, and a Bronze at this year’s Kidlat Awards, the premier creative award show in the Philippines. At the recently concluded judging for Spikes Asia, the work won a Grand Prix, 2 Golds, and a Silver – the most an agency from the Philippines has taken home at this year’s show. ![]() McDonald’s innovative campaign that celebrates food and gaming, ‘Unbranded Menu,’ continues its winning streak, this time in the regional awards circuit.
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